La Gelatería Deliciosa

The brief was simple and very clear: a brand that feels like a party. It had to make people smile at first sight and work at any celebration, from a christening to a wedding.

The idea starts with the logo: two scoops of ice cream that come to life with a pair of googly eyes. That small gesture turns the product into a character and gives the brand a friendly, playful personality that speaks directly to the families it serves.

The wordmark is set in a hand-drawn script, as if it had been written on the spot, alongside the descriptor “deliciosa crema helada”. A fresh turquoise paired with a warm coral defines the palette, completed by a pattern of small ice cream icons and a scalloped edge.

The identity was applied to stationery — business cards, envelopes and letterhead — and to packaging: ice cream tubs, boxes and wrapping paper finished with twine and a tag, so every touchpoint keeps the same cheerful tone.

It remains one of my favorite projects: a small brand with a lot of character, where color, humor and a single good idea do all the work.