BBVA Global - Irene Rubio

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Countries

Team

BBVA Global is the bank’s international digital product division, where products are built for at least two countries at once. Hired by everis, I worked on site at BBVA Global as UX/UI designer to shape a new mortgage tool, developed simultaneously for Spain, Argentina and Mexico.

The project came out of a 3/6/9 program: three days to assemble the team, six weeks to develop the concept and nine months to build the MVP. I joined in the six-week phase, when the idea had to be turned into a product.

The idea was a mortgage calculator that works the other way round. Instead of starting from the price of a home, users enter their income, savings and monthly expenses, and the tool tells them how much the bank can lend them.

I worked within a multidisciplinary team — a UX lead, a service designer, two researchers and a project manager — and designed every screen of the experience on top of BBVA Global’s design system, for three markets at once.

We tested the screens with users and implemented improvements based on what we learned.

The concept was presented to BBVA’s committee, which approved it and moved it into the nine-month MVP phase.

Selected Applications