Oleati

The challenge was to make a small, handcrafted product stand out in front of a demanding jury. Oleati was a family project driven by enthusiasm and hard work: the family harvested, bottled, labelled and assembled every pack themselves, while combining it with their regular jobs. The brand had to convey that care and craftsmanship and, at the same time, look premium enough to earn its place on the shelf.

The name says it all: Oleati means fresh oil, and the tagline “Aceite Fresco” makes it explicit. The wordmark is set in a refined, high-contrast serif with generous letter-spacing and an A without a crossbar, which gives it a calm, almost classical rhythm. A small wink hidden inside the O adds a personal touch that rewards a closer look, while widely tracked capitals keep the supporting typography quiet and elegant.

The palette is built around a deep golden ochre that evokes freshly pressed oil, paired with black and warm off-white. Botanical olive-branch illustrations frame the compositions and connect the brand to the grove, and details such as gold accents and a wax seal reinforce the artisanal, premium feel across stationery, packaging and even the delivery truck livery.

Oleati was one of the winners of the REPSOL contest, and its oils were sold at REPSOL service stations for at least a year.