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2020
Ifema Madrid – Covid
![](https://irenerubio.me/wp-content/uploads/2024/06/irene-rubio-ifema-covid-000.jpg)
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During the COVID-19 pandemic, IFEMA MADRID was adapted to serve as a hospital for mild COVID patients. The goal was to transform the cold, impersonal atmosphere of the space and make it much more welcoming through graphics featuring messages of recovery, resilience, and hope.
Using emoticons that are widely recognized and used by everyone, we designed graphics that linked the icons to the message. www.ifema.com
Selected Shots
Credits
Irene Rubio
Art Direction & Design
Garaje de ideas
Team project
Daniel Díaz
Photographer
Donald Long
Assistant