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The Club
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The Club is a weekly luxury agenda that curates the most exclusive plans in each city, starting with Madrid. In collaboration with The Digital Band, I designed a new visual and digital experience for theclub.guide, elevating its identity into a more aspirational, dynamic and luxury-driven environment.
Its premise is clear: luxury is no longer about what you own, but about the experiences you live. The platform selects restaurants, hotels and cultural plans for an audience that wants the best of the city, and delivers them through the website and a weekly newsletter, with Barcelona, Valencia, Seville and Ibiza on the roadmap.
The challenge was to make the guide feel like a members’ club rather than a listings site: a destination designed to inspire, connect and change the way people discover extraordinary places and experiences.
The interface is built on a deep midnight-blue canvas with warm gold accents and elegant serif headlines, a restrained palette that lets photography take the lead. Generous spacing, editorial layouts and a clear city-based structure give each plan the presence of a magazine feature, and the experience adapts naturally to tablet and mobile.
The result is a calm, sophisticated digital environment that reflects the brand’s positioning and turns a weekly agenda into an aspirational experience in its own right.
Visit: theclub.guide
Selected Shots
Credits
Irene Rubio
Art Direction & Design
The Digital Band
Studio (freelance collaboration)